When you look around and research what people think the purpose of a brochure is you find suggestions such as:
The first question you need to ask yourself is What does my company want this brochure to do? or What purpose will the brochure serve? and What target audience is it intended to reach?
When you then research what the answers to these questions are you get things like: to provide information; to enhance our image; as a PR tool; to provide product information.
Then when you Google WHAT IS A BROCHURE SITE? this is the answer you get: A small web site consisting of the basic information about an organisation. This would be similar in content to a flyer or leaflet.
Made us think.
And what we thought was that all the definitions are pretty mealy mouthed and miss the point.
The point being that the purpose is surely to MARKET [i.e. engage in the commercial promotion, sale, or distribution of Z] or SELL [i.e. deal: do business].
If it isnt then why would any business add to costs by producing said brochure?
[Back to mealy mouthed answers there!]
Does it not follow then that a brochure site must also market or sell?...
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