We at The Center for Executive Coaching like to define Executive Coaching broadly as follows:
Executive Coaching is an efficient, high-impact process that helps high-performing people in leadership roles improve results in ways that are sustained over time.
It is efficient because, unlike traditional consulting ssignments, it does not require invasive processes, large outside teams, and lengthy reports and analyses to get results.
It is a high-impact process because Executive Coaches typically work with clients in short meetings (i.e., 30 minutes per session). During this time, the coach and client can generate important insights, gain clarity, focus, and make decisions to improve performance.
Executive Coaching works with high-performing people in leadership roles. It is not therapy, meant to fix a person. As an Executive Coach, your clients are already highly functioning, successful people. Like any of us, they need support from time to time in order to perform better.
Finally, your goal as an Executive Coach is to improve results in ways that are sustainable over time. Your clients want some sort of outcome, usually related to improved...
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