Article marketing is a form of online advertising that allows businesses to advertise or market themselves by writing short article content pieces that relate to the industry they are in. These articles are then made available for widespread online publication and distribution in the marketplace. Every one of these articles contains a byline and a biography box that allows businesses to include references to their company, website or contact information. By crafting well written content and releasing it for this type of free distribution, businesses gain the potential of significantly increasing their credibility within the industry as well as reaching out to new clients in the process.
Article marketing has been a popular means of marketing one’s company or website by professionals for nearly as long as mass print methods have been available. Article marketing is utilized in paper-print formats as well as online formats, especially by businesses that want to obtain free press space. By providing useful content to a newspaper free of charge, the business is getting its name and contact information out there. Because newspapers and other forms of media are aiming to...
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