What Is Buzzworthiness? How Do We Create A Marketing Buzz?
What pops into your mind when you hear the word buzzworthy or even just buzz?
Well for starters, when I hear the word buzz on its own, I think of bees swarming around a hive full of honey. If I think a little further I get an image of a busy New York street, a mall full of people, or even a festival/parade. These things also bring me back to the image of the bees buzzing around a hive of honey, the only difference is that they’re people, and the honey is something that attracts them there.
The honey in New York would be business opportunities, social opportunities, and entertainment. In a busy mall, it’s the stores with the products and services they offer. A festival or parade has festivities, extravagant performances, or entertainment value. All these things are what we could call buzzworthy, because they attract a crowd of buzzing bustling people excited and active.
So now let’s put these images in the frame of business and word of mouth/buzz marketing. When we’re trying to develop a viral marketing campaign, we need something buzzworthy. So let’s look for...
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