Blogging (short for “web logging”), born from the Internet age, is one of the newer venues for freelance writing. The Internet has generated a lot of news about the financial possibilities open to bloggers: an audience of potentially millions — along with possible corporate sponsorship, a byline, and infinite creative control — captures the imagination of many prospective bloggers, and makes blogging seem like an infinitely desirable, lucrative field.
The truth is it is much more difficult to become a successful freelance blogger. A good knowledge of marketing, web design, and being consistent are skills you need to make a living (or a comfortable extra income) from this new form of media.
The reason for this is the low barrier of entry. Anyone with access to web space can start a blog. Sites like Blogger, Livejournal and even MySpace offer free web space to anyone willing to sign up. This has resulted in millions of blogs in existence today, many of them literate, many of them wildly popular, and nearly all of them free to read and browse.
That variety of free content makes it difficult to charge for access to your writing, no...