Link trading is the task of getting links to your site on other sites by trading.. umm.. links. This is done to get more traffic to you web site. Link trading creates more traffic in two main ways, increased search engine rankings and also from the traffic the links themselves generate from people clicking on them.
Link Trading and Search Engines
Trading links helps search engine rankings because the algorithms that determine rankings factor in the number of sites that link back to the site to be ranked. The logic is that sites that have many links pointing back to it must be relevant and good in some sense, and are therefore ranked higher in the engines.
How to Trade Links
Now that we know what link trading is, how is it done? There are many methodologies. Since link trading can involve many contacts, requests and link categorizations, it is best to use software to handle your link trading campaign.
Link Trading Software
The software you choose should allow you to create a link directory, ad links to that directory, send requests to have your link posted on other sites and a method for keeping track of responses.
Link Trading...
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