Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas or goods and services, that will ultimately satisfy a customer demand.
Consciously or unconsciously, every one of us does render some service or another, maybe an idea even. So why there such a high percentage of products on the market that just don’t survive? Well in most cases, the problem lies not in the idea or service itself, but in the cultivation thereof.
Lets try and analyse where most businesses go wrong:
Most small businesses don’t have a Marketing plan
Successful businesses thrive because every single person in the organisation is aware of where the business is going. In other words, the business is as a result of one mans vision, and with the help every employee, the company as a whole is dedicated to see that vision through.
A Marketing plan helps to achieve this kind of focus and when used effectively, it will ensure that the business is able to adapt to todays dynamic business environment and changing customer needs.
They tend to confuse Sales with Marketing
One important fact to...
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