Simply put, the purpose of search engine marketing is to increase the position of a web site or web page within the search engine result pages. However, search engine marketing is much more complex than the definition gives it credit for being. In reality, search engine marketing encompasses a variety of strategies and techniques, which include:
Search Engine Optimization: Search engine optimization (or SEO as it is commonly called) is the process of increasing a web sites search engine ranking for different keywords. This is normally done by working on a combination of onpage and offpage factors. Onpage SEO factors include things such as meta tags, title tags, H1 and H2 tags, keyword densities and internal linking. Offpage SEO generally refers to obtaining links from quality web directories and relevant, trusted web sites. A big part of offpage SEO is obtaining external links that have anchor text which includes the desired keywords.
Pay Per Click Advertising: PPC advertising has gained a significant amount of popularity in recent years. Pay per click advertising allows you to list your web site in specified areas of search engines (for example, the right...
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