When you purchased an item or availed of a service of a certain establishment and are satisfied with what you got, dont you recommend that to a friend? And when you give your recommendation, doesnt your friend buy or avail of it as well?
More often than not, we express our satisfaction with some product or service by telling our friends and relatives about our experience. Some of them will actually try the same product or service that we recommended. Essentially, we have just successfully advertised the product through word-of-mouth without the establishment having to spend a penny on it.
That is the idea behind viral marketing. Viral marketing is an advertising strategy that entices people to pass on a marketing message to their relatives and friends. It is called as such because of its similarity to an epidemic that easily spreads out, with an exponential growth, once an individual gets infected.
How did this marketing phenomenon start?
The concept of viral marketing, which is passing along a message, has been around for a long time now, even for centuries. There was just no specific name for it until 1997 when Steve Jurvetson, a venture...
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