All newsletters are not created equal. In that same vein, neither are newsletter editors. Some have apparently forgotten the ‘news’ aspect of a newsletter. Instead, they bombard their poor, unsuspecting subscribers with a non-stop barrage of sales pitches, affiliate promotions and the next big product launch.
As a newsletter editor, you have a responsibility to those people on your list. In many cases, your newsletter is the only contact you have with them. You owe it to your subscribers to provide them with actual news, real advice, and helpful tips they can use.
When you come across something that you genuinely believe will benefit them or their business, of course it’s reasonable to expect that you would want to share it. But that needs to be the exception, not the rule.
I know, as a newsletter editor, you want your subscribers not only to read your newsletter, but to actually look forward to receiving it. And they will, if your newsletter is conversational, easy to read and you’ve shown them that not every issue is a thinly disguised sales pitch.
Getting newsletter subscribers is not as easy task. Keeping them is even more...
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