There are many ways to create a successful e-commerce but there are four crucial points that you should keep in mind while launching your website.
1. Website
Your website is like your showroom, airy and attractive. When online, the equivalent of a showroom is an uncluttered website where the eyes can move freely up and down finding the details they need without much effort. It is extremely important that the website be easy to navigate since the surfer should not have to search for the product or details he or she is looking for. The website should project its products in a provocative way so the surfer wants to see more.
Place testimonials or photos of your product so people can create a positive image of its usage. If your products are guaranteed, post this information conspicuously.
2. Your merchant account
This feature is a must for any commercial website because without it you will not be able to receive payment by credit cards. Reports show that as high as 99 percent of the trade online is done through credit cards. Hence, if you do not have a merchant account you lose business. You will need to be able to accept all major credit cards...
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