Say two women are walking down the street and suddenly they see Tom Cruise and Katie Holmes walking towards them. Chances are good that the two women would likely look at the couple longer than they would look at any other person in the area not just because they are famous but also because they are attractive.
It is normal for a person to look at and focus his or her attention to attractive things. It is easier for the eye to look at things that are pleasant and eye-catching. This is why attractive females, gorgeous couples and striking personalities get the limelight faster than other people. In the business industry, the same idea is true. The more attractive and striking your promotional materials are, the more customers you attract. Thus, as much as possible it is essential for business owners to create marketing materials that conveys services and provides over-all impression of products and services and its benefits efficiently and appealingly.
Lets say you need to print brochures for your business. You have to take into consideration the design, content and graphics that you will use. Likewise, you have to consider the typeface and colors that you...
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