With more than a hundred e-commerce shopping carts to choose from, selecting one is really a matter of preference with careful product evaluation. But what makes one provider stand out from the rest? See the answer below.
Features
Different shopping cart providers offer similar and unique features that are useful to the consumers and beneficial for you as a merchant. While choosing which features to have may depend on the size of your business, a good shopping cart provider offer a wide range of feature options for different business needs.
Integrated Online Marketing and Promotional Tools
With a right shopping cart, you can increase traffic and increase sales virtually over night. How? Shopping carts affect the costumers response to your website. The more useful tools it has, the more it can attract new costumers and persuade existing costumers to buy your products. Through integrated marketing and promotional tools like catalog and product comparison, your costumers are able to make easy and wise decision on which products to buy.
Promos, sale, discounts, free shipping and coupons are powerful marketing strategies that can attract more...