A few months ago, my husband wanted to learn more about using real estate to build our wealth. So, he hopped on our computer, visited web sites, looked at discussion boards, and scanned newsletters to see who the real experts were. After asking around and doing some research, he was impressed with William Bronchick and John T. Reed’s for their advice and strategies. On the other hand, while there is a lot of hype about Robert Kiyosaki, when it came right down to it, people said his information was mostly inspirational and lacked practical strategies. So after getting a better sense of who the real experts were, he was off to get some books and start building our family fortune.
Have you bought any good books lately? If so, what inspired you to buy the book? Chances are that you didn’t just browse around in a bookstore and buy a book on the spot. I’ll bet that there were a lot of exposures that went into you deciding to make that purchase. You may have read about the book in a newsletter. Perhaps you saw the author on a television show. Much of our decision purchases come down to one decision: does the author have real credibility?
The same is...
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