I thought I would clear up some misconceptions about marketing in this two-part series: What Marketing Can Do For You and What Marketing Can’t Do For You. This issue is about what marketing cant do.
While theres no question a solid marketing program can increase your business, it cant fix everything. Below are 5 things marketing cant do for you:
1. Marketing cant make you an overnight success. Just because you start a marketing program doesnt mean youre immediately going to see your business explode. Marketing is about getting your name in front of your target market on a regular basis until they finally decide to give you a try.
On that note, if youre in trouble right now sales are down, a new business isnt getting off the ground like you planned — depending on how bad the trouble is a marketing program may not be enough to save you. A successful marketing program needs time to work and more likely than not, a little money as well. If youre panicked about one (or more likely both) you may need to start looking at other options.
2. Marketing is not about doing something once and forgetting about it. The very best marketers test. And...