If you are promoting a product and you are doing some advertising with displays, dont allow for your customer to know everything. Otherwise, they wont have a reason to call you, or come visit you.
For instance, when I was working in the banking industry, we displayed our rates on a fancy looking board in the middle of our main lobby.
Customers would come in, take care of their business, glance at the rate board, and walk out the door.
Than one day, some genius decided to take the rate board down, forcing the customer to come into an associates office, have a seat, and verbally ask for the rates.
This gave the sales associate an opportunity to sit down with the customer, discuss rates one on one, and also have the opportunity to go over some other products the customer might be interested in.
When you put together an advertisement, put on just enough information to peak your customers interest. Enough to get them to pick up the phone and call you, or come into see you.
Never underestimate the power of meeting one on one with a potential customer.
And remember, props dont sell, people do.
If a customer has gone as far as...
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