Administering medicine to a sick child can be a frustrating experience for parents, with children often resisting medication necessary to help them feel better. According to a recent survey commissioned by McNeil Consumer Healthcare, a division of McNeil-PPC, Inc., and conducted by Harris Interactive, more than 65 percent of parents have experienced difficulty getting their children to take liquid suspension medication, and 62 percent of parents noted that the taste of certain medicines is their children’s primary complaint.
Now, a new product aims to make the medicating experience an easier one. Children’s Tylenol (acetaminophen) with Flavor Creator is the first customizable over-the-counter medicine. With four possible flavor combinations, Children’s Tylenol with Flavor Creator makes administering medicine an easier experience for parents by reducing children’s attempts to avert taking medicine due to taste. Parents can create flavor combinations that match their child’s taste preferences, thereby creating a better medicating process.
“There are clear instructions that educate parents about the appropriate dose of medicine...