What should you look for when selecting an SEO partner?
Every company offering SEO related services promises results but few deliver on that promise. To be the exception when it comes to delivering on that promise a SEO partner must take an approach that ensures quality results that meet YOUR business objectives.
There are lots of ‘unethical’ approaches to SEO that can actually get you banned from search engines. Unfortunately, some SEO companies still use these as a ‘quick-fix.’ Unfortunately, you get left holding the bag. Make sure the SEO company can explain their approach in terms you can explain and if they can’t you should keep searching.
Here’s what to look for:
First, they should demonstrate that they understand your business need.
Just giving you a questionnaire is not enough. At the beginning of any engagement, they should take the time to understand your business objectives. Your business is unique and a one-size-fits-all approach rarely actually fits every business. By taking the time to understand your business they should be able to tailor their services to best meet your business...