What the Heck is a Campaign and Why Do I Need to Do One?
Many people ask me, What is a postcard campaign, exactly? And why do I need one? I sigh. I take a deep breath before writing this chapter. This is a biggee. Very important subject. This is the one that is hardest to teach. No matter how I try, no matter how much proof I give, people just dont want to believe it. But I owe you the truth. So here goes
campaign n.
1. A series of military operations undertaken to achieve a large-scale objective during a war: Grant’s Vicksburg campaign secured the entire Mississippi for the Union.
2. An operation or series of operations energetically pursued to accomplish a purpose: an advertising campaign for a new product; a candidate’s political campaign.
intr.v. campaigned, campaigning, campaigns
To engage in an operation planned to achieve a certain goal: campaigned through the jungles of Vietnam; campaigned for human rights.
[French campagne, from Italian campagna, field, military operation, from Late Latin camp nia, open country, battlefield, from Latin...