Recently I had the opportunity to interview two successful online business women. Both of them are targeting the natural family living market and had some great advice to share. We discussed some of the things we did right, and some of the things we did wrong in the past year in our businesses. This information is extremely valuable to a woman who is just starting out so I’m going to share the highlights with you now.
The List
Firstly, one thing that was outlined is the importance of building a list sooner rather than later. So many people who launch a website decide to start collecting email addresses from their visitors as an afterthought, as a way of generating additional revenue once their site is established. But after hearing several online business owners express regret that they waited to collect emails and as a result lost out on a lot of income, I now am convinced that offering a newsletter or ecourse is a top priority for anyone as soon as they publish their site.
If a newsletter sounds intimidating, try a 5 day ecourse instead. Or simply place an opt in box prominently on your site, preferably on every page, that offers something valuable...
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