Do you know why…?
Even though your website promotes a product/service, your website is a product unto itself, and you have to promote it. A multimedia approach is most effective. Make sure your URL appears in all ads you do for your product/service, as well as on your letterhead and business cards. Teach classes or give lectures on your topic of expertise and hand out class material that has your website and contact information included. Whenever you send email to an affiliate, partner or customer, include your website address in your email signature line.
Search engines consider where you place your keywords, and how many times you use them, in order to figure out your ranking and the relevancy of your site to a customer search request. You want to be ranked as high as possible on the search engine list, so place keywords in the page titles and meta tags and early in the content of your page.
Think of your website as a series of websites, not just a home page. Then you realize that each page of your website must be search engine optimized. You can help accomplish this by using keywords in page titles. The title of each page, the keywords you use on...
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