Wedding couples are frustrated. DJs are frustrated. There’s a disconnect here. But what exactly is the problem?
It depends on who you ask. DJs continually wonder why brides and grooms treat the mobile DJ — the type who lugs around his equipment to show up at big events and weddings — as a commodity. In other words, couples price-shop ruthlessly, as if any given DJ were interchangeable with the rest.
Paul Arnett (http://www.mybigdaydj.co.uk), a Yorkshire DJ and NADJ (National Association of Disc Jockeys) member who organizes the UK’s Mobile DJ Show North event (http://www.djshownorth.co.uk), puts the problem like this: “Well, your average couple spends hours deliberating over the dress. You hand-pick the caterers. You pore over flowers and sweat over the florist. You spend hours choosing just the right venue and church — not to mention the time spent on favors.’
“But then, you go out and hire a DJ because he’s ten dollars cheaper than the next one. Or he’s a friend of your brother’s, or he does Tuesdays at the local bar. You might never even see him work, check out his equipment, or meet...
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