On page optimization refers to search engine optimization techniques used directly in the construction of web pages.
However, it is important to remember that on page optimization is about more than simply search engine optimization, it should be about optimizing the page for human readers.
When you do this, you generally make the search engines happy as well. It is important to provide visitors to your website with valuable content that makes them want to come back to your site again and again.
As well as ensuring your website is full of valuable content, it is important to pay attention to your use of keywords.
Avoid keyword stuffing as not only does it make your website look unintelligent and unprofessional, search engines have caught on and you will be penalized for over using keywords.
The ideal is to use keywords naturally and sparingly. You want to use the keywords often enough to attract search engine traffic but no more than that.
Although traditional SEO identifies a keyword density of 2-7% as being ideal for on page optimization, changes in Google’s search engine operations indicate that a density of only 1-2% may be...
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