By far the most effective and cost-effective way of advertising, especially for a new business is ezine advertising. It has 4 distinct advantages
a.It’s easy to reach targeted prospects
b.It gives results fast. Typically, you should see results within 72 hours after your ad is published.
c.It’s easy to test your ad effectiveness
d.It’s easy to calculate your Return on Investment (ROI)
Most direct mail companies charge several hundred dollars per thousand mailing, whereas ezine advertising costs anywhere from five ten dollars to fifty dollars per thousand. This is definitely much more cost-effective
compare to advertising in magazines.
Although it is generally true that response rates to ads is better with higher subscriber count, there are exceptions where smaller subscriber lists yield higher returns. Because these subscribers are 100 percent opt-ins. Also these ezines in mention are highly informative and don’t have too many ads per publication. The chances of your ads being read are very high. The click through rates will be good if your ads are relevant to
the ezine content.
3 types of Ezine...
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