The homepage (the front page of your website) is where you and your company get to make a first impression and we all know what they say about first impressions.. It’s the first place new visitors come and where old visitors come back. You must cater to both types of customers. There are a few things that are essential to your homepage and each is explained below.
Navigation
Navigation is the most important part of your homepage. It doesn’t matter what else is on your site, if the visitors can’t get there. On your homepage your visitors need to be able to reach every part of your site. Your links on your navigation bars should be the same on every page. Your visitor will then know how to get back to whatever page really interested him. When users cannot find what they want they simple look at another site. This is a fact. Your links on the navigation bars should also be simple (one or two words) but descriptive. Use text for navigation not buttons. Buttons look great but they take time to download and you don’t want your visitors to leave before they can see the whole page, do you?
Branding
Branding is another essential...
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