According to Wikipedia, a niche is “a special place within the scheme of things.” Niche marketing is defined as “the process of finding and serving small but potentially profitable market segments and designing custom-made products or services for them.” So it’s all about finding your special place, and the products and services that fit.
Right from the start, you should understand that your goal in discovering a niche is to concentrate all your ideas and thoughts into the most precise, concise, and focused concept possible. Your potential audience is everyone in the world with computer access and an interest in your site’s topic. Your potential information resources are everything known about that topic. So you want to be sure to have enough information to eventually fill hundreds of pages, and you want to narrow your focus enough that you can be perceived as an expert, as “THE place to go” for information, products, and/or services.
I want to add right now that if your only interest is making money online, this is a very difficult area to build a website around these days. That niche was “hot” eight...
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