A canvass will never turn into magnificent painting without an artsy painter. A book will only be empty pages without a prolific writer. A web design will be mediocre if not made by a skilled web designer. Moreover, a brochure will also be so-so if not done by a reputable and knowledgeable printer.
Ever wonder why we have catchy and head turner brochures? Well, aside from planning and designing, another factor is the brochure printing process used. Brochure printing is one crucial phase that you have to be meticulous about. It can either bring life to your work-of-art or simply enclose it to its lifeless and dull state.
What therefore, makes up nice, colorful and beautifully printed brochures?
The most common brochure printing technique is digital printing. In this technique, images and texts are transmitted from the computer to the printing press equipment.
Another technique is laser printing. Here, laser beams brush across a photosensitive cylinder so as to generate the electrostatic latent images and texts. The latter are then passed in a toner whose particles are attracted by electric charges on the cylinder. Images and letters are then...
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