I wish I had a dime for every time I’ve been asked, “Tim, what’s the best product to sell online?” I also wish I had a nickel for every blank stare I received when I answered: “That’s simple: information.” I’d have enough money to finance another startup or two.
As more and more entrepreneurs move to the Internet seeking their fortunes, “What’s the best product to sell online,” has become the number one business question of the decade.
The next question is always: “Why information?” Again, the answer is simple: because no other type of product is easier to create, faster to bring to market, easier to distribute, and potentially more profitable.
Many info products net as much as 75% to 95% profit on the initial sale after all costs have been deducted. And residual sales to established customers can offer 100% profit.
Informational products come in many forms. An info product can be a digital book (e-book” is the accepted term), a digital report or white paper, a piece of software, a website, a newsletter, etc. Any product that is informational or informative in...
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