Whats The Role Of Competitive Intelligence In The Modern World
Competitive intelligence or CI is necessary ethical discipline for the taking of decisions based on the understanding of the competitive environment.
Research shows that companies with established programs of CI get greater profits for action than those of the same industry that does not have programs of CI. It is so important for that they to take decisions in companies of small or average port to know what it is for coming, as is for the presidents of the great companies listed in Fortune 500.
Thus,is possible to a company to be practising some form of CI and not perceive it. Any employee who visits an event, he reads a periodical, or talks with friends of the same economic sector, is making research (one of the components of the CI). But other components of the CI generally do not meet in the businesses.
Currently the CI add value to the collection of information and the strategical planning when introducing a system disciplined not only to the collection of information, but also when carrying through analyses and spreading its “findings” of form that are useful to the...
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