What is the best domain name to choose?
This is good question. Let’s say I am starting a new business venture. I have decided on my company name and it is registered with the relevant authorities.
My company is called Joe’s Trading Ltd and I sell cheap widgets. I now need to get my domain name. So what do I choose?
Firstly let’s start with the name itself.
My company is called Joe’s Trading Ltd so I guess I should register ‘joestradingltd.com’ or ‘joestrading.com’ or ‘joestrading.co.uk’, right?
Well no, not really…
When I register a domain name I need to consider a few important factors.
Firstly, what is the purpose of the domain? Is it’s purpose corporate branding or is it to drive traffic to my website?
Well if my company is ‘IMB’ or ‘MacDonalds’, then I guess that branding is all important but ‘Joes Trading Ltd’ wants to sell blue widgets online and lots of them. My main priority is to generate website traffic and the more the better.
I am selling widgets. This is my target market and my unique...
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