Almost everyone has heard the phrase black hat tricks when it concerns Search Engine Optimization, but how can you tell if the firm you choose is using black hate methods or what hat. Are they the good guys or the bad guys. Why is that even important?
Simply put playing with the bad guys can get your site delisted completely. But how to tell if a firm is what or black hat?
Well first a reputable SEO firm will tell you what they plan to do and how they will accomplish the goals for your site.
They will not guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a special relationship with Google, or advertise a priority submit to Google or any of the search engines.
You should not need to employ a link to your SEO company. Avoid SEOs that talk about the power of free-for-all links, link popularity schemes, or submitting your site to thousands of search engines.
Some things that are a dead on give away that your SEO guru is wearing a black hat? Its far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:
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