LifeLock is a personal identity and fraud protection company founded in 2005. LifeLock is based in Tempe, Arizona. It is now serving tens of thousands of customers in different states of the union, the US Virgin Islands, and Puerto Rico. LIfeLock is backed up by Bessemer Venture Partners and is in partnership with Better Business Bureau and TrustE. Their services include helping customers putting fraud alerts at credit bureaus and claiming damages in the incident of identity theft.
Fred Thompson, former US Senator and a 2008 Presidential candidate taped a radio spot for LifeLock as a part of his ABC contract. In these commercials, he describes a story of military heroism in Iraq. Howard Stern, Rush Limbaugh and Paul Harvey have all been celebrity spokesperson for Lifelock
LifeLock’s current CEO, Todd Davis has gained popularity when he prominently displays his Social Security Number in an advertisement as a proof that the system works in protecting him from Identity Theft.
Identity Theft and Identity Fraud Explained. The threats pose by identity theft and identity fraud is what gave birth to LifeLock. But what is identity theft and identity...
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