With Sony’s PlayStation 3 finally launched across the globe, the next-gen videogames wars can start in earnest. Microsoft already has a reasonable installed base for Xbox 360, but not enough to guarantee dominance, while Sony’s consumers’ brand loyalty is being tested to the limits by the PS3’s high price point.
Nintendo, meanwhile, has carved out a nice niche for itself by making next-gen not about hi-def, with its ridiculously named, but extremely popular Wii.
Within the industry though, most pundits are expecting a much more level playing field this time around, with Microsoft and Sony battling it out, but neither gaining significant domination over the other. This is, frankly put, a disaster for Sony whose PlayStation 2 console defined a generation, and not just of consoles.
What is the reason for this shift? One word: exclusivity. In the good old days, games publishers were convinced to launch their game on a single console, and then perhaps later allow it to grace the competitors’ machines, and so Lara boosted the original PlayStation and GTA helped the PS2 explode. With the next-gen, exclusivity is all but gone. GTA will...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
