Wholesale Tea And Tea Wholesalers: The Benefits Of A Total Program
Tea wholesalers are an important, if sometimes overlooked, segment of the loose leaf tea business and they add significant value to the tea marketing and distribution process.
Tea wholesalers add value to the efforts of tea suppliers by reselling tea and adding value added products and services. Wholesale customers include hotels, restaurants, retail/grocery outlets, and coffee bars/cafes
The value that tea wholesalers add is significant. For example:
Hotels provide high quality loose leaf tea to guests in rooms, room service, spas and restaurants.
Restaurants complement high quality meals with good tasting fine tea either in ice tea or after dinner hot tea.
Retail/grocery outlets present quality tea products in an attractive and convenient display
Tea rooms, coffee bars and cafes add tasty food and comfortable surroundings to the tea experience
It is important to understand that a wholesale relationship should include more than a catalogue and a discounted price list and should offer additional benefits to the qualified wholesaler. A comprehensive...
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