Its no wonder so many business owners have the ultimate desire to employee a marketing director. There are so many different means and methods to marketing a company to the public it can be difficult, at best, to mange them all and run a business.
There are certain elements that share a commonality between traditional marketing and online marketing, but there are elements to Internet marketing that may seem foreign to the sensibilities of a traditional marketing specialist.
Some of the more common themes are news items such as press releases that encourage the news media and interested individuals to keep up your firms latest news. There is also the general commonality of simply getting your name in front of people. The differences often come in the how and why of marketing and not the what and should.
Most businesses understand the need to get people tuned into what their business is doing. Long standing brick and mortar marketing principles would suggest traditional media outlets such as newsprint, radio or television as obvious choices. While these media outlets certainly have a place in marketing, the bulk of successful Internet marketing happens...
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