You’ve heard of the olden days when people would hunt for potential link partners. Well, those days are long gone and smart web masters are moving on to greater things, while decreasing their reciprocal link building effort.
If you are wondering what this new technique could be, it’s actually quite simple… in theory. It is known as linkbaiting. This is a strategy that brings links to a website simply because of the unique and popular content on a website.
With the rise of the blogosphere and social bookmarking sites, all it takes is one person to notice an interesting page and link to a site. Once a link is passed around once, it becomes easier for it to spread further.
Bloggers around the net constanly use linkbait to encourage other bloggers to mention them or to get their content passed around the blogosphere. However, many traditional web masters have not quite latched on to this powerful technique.
The benefits of creating quality, unique, or even controversial content go way beyond what one might first imagine. When a web site offers true value to the visitor, they can create hundreds and even thousands of backlinks without...
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