Sending the Right Message
Online sales are not all together that different from brick-and-mortar sales. The bottom line is that you are still trying to convert shoppers into buyers. So while its great to have great products, if your sales copy is ineffective, you will find yourself unable to move them.
So what should sales copy look like? According to Home Shopping Network Host Bob Circosta, who has personally sold over 75,000 different kinds of products for over a billion dollars, there are three main components of a good sales message:
Component One The Problem
Advises Circosta, Forget about selling a product. Start by creating a need by helping others with what you have. In other words, dont write your copy trying to just describe your product or service or telling people why you want them to buy it. Figure out what difficulty your offering solves for your customers, and youve found the opening for your sales pitch.
Component Two The Solution
The second component follows the first naturally: you explain to your customers exactly how your offering solves their problem. Youre basically trying to establish an emotional connectionif...
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