A Christian begins to think about marketing online, and wants to market to the Christian Internet Market. After some extensive research, he or she finds that the Christian Internet market is saturated with multilevel, get-rich-quick, gifting, Ponzi schemes, and surf programs. The Christian either chooses to become involved in one of the above-mentioned schemes, thinking that is what Christians are looking for, or decides that Christians arent willing to pay for good content or services online.
Unfortunately, the Christian is wrong on both accounts. Christians are willing to pay for good content and services online, but sadly enough, there are very few good Christian services online. Why? Because marketers, both Christian and Secular alike, have assumed that Christians will not pay for online products, because they are unwilling to spend money online. That is the problem. While many Christians, in the early years of the Internet, may have been reluctant to spend money online, with the advent of better Internet filters and screening software, more Christians are spending time online. I contend that the only reason they dont spend more money online is because of the...
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