Why Do So Many People Use Price Comparison Shopping Sites?
Technology has rendered some pivotal breakthroughs for us that are simply teeming with more possibilities and exponential benefits. Internet is one of those numerous excellent bounties of technology with which Internet users have also been introduced to a unique prospect of online shopping almost analogous and increasingly reflective of the sophistication of offline shopping or traditional marketing. The novel concept of “Comparison shopping sites” or “aggregators” or “resellers” or the online “referrals” allows the Internet based shopping to be as sophisticated and in fact a better bargain for its numerous patrons. In the process, the comparison shopping sites also attract multitude of new customers to try out its various utilities and hence enjoy their freedom to choose and right for the best bargain to the fullest.
Studies reveal that online shopping through shopping or product comparison sites is becoming increasingly popular with passage of time, so much so that some of the sectors of certain industries have recorded around 30% of the total online sales...