One of the common questions that come up time after time on forums is , “why do the search engines keep changing their minds about what they want”. The search engines really don’t chop and change what they want, really they don’t. They all want one thing, to deliver the most relevant pages to searchers. it isn’t rocket science (despite what some of the telephone sake oil salespeople SEO’s tell you). SEO is simple, here are off my cuff the simple basics of seo.
1) Make sure your site can be spidered
If not then all else is wasted, this is a basic that believe it or not many overlook.
2) Make sure the spiders can spider it quickly and understand the importance of every page in your site.
Set up a nice clean navigation and folder structure with the site broken dow into little pockets of focused pages. Put in place a sitemap, with links to the pages, and a brief text of what to expect at that page.
3) Carry out keyword research and do not cut corners.
Keyword research is the bedrock of any marketing, be it PPC or organic SEO, get it right and it is a joy, get it wrong you pay the price miles down the line...
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