The Internet as a whole was a moving force in the world when it came in challenging geographical boundaries, and making arduously long tasks into simple and almost automated acts. One of such applications is that of electronic mail or email, which enables people, usually over a free service provider, to use the facility for correspondence.
Email marketing, is defined more or less as the use of the email in sending newsletters, offers on future products and services, as well as other content relating to the maximization of the current service or product being enjoyed by the customer, usually to an existing customer of a company. As such, it is simply utilizing a new forefront of correspondence (the email) vis–vis the more traditional means of marketing and enhancing customer valueeither through telephone or direct mailing.
Many people consider email marketing as something that can very well come across as spamming. This translates to greater efforts on the parts of businesses to assure the clarity of their email even at the moment of receipt, and more so in their content. Greater stress is also put in the use of valid email addresses, as well as evaluation of...
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