Why Every Smart Marketer Should Have Their Own Information Product:
There are lots of reasons why you should be selling your own information products online. If you sell standard products but dont have a lot of money to invest in new stock or inventory then Information products allow you to add a new product with little expense.
Now you may be thinking, “But I sell candles how can I write an information product about candles?” Well you dont necessarily have to write about candles, people interested in candles may also be interested in home organization or aroma therapy. Talk to your customers and readers and find out what information they are craving.
If you sell personalized candy wrappers you may be able to write about how to throw the perfect kids party. Or you might even give them ideas on how to start their own candy-wrapping business…and show them how they can buy all their supplies from you!
You can write information products in just about any market. People go on the net to search for information and often times theyre quite happy to pay for the information rather than spend their valuable time surfing through a ton of...