The main difference between online dating websites and other membership sites is that on joining a dating website, you are required to make an attractive profile, which is used alomost as a marketing tool to present yourself to other members in the best possible light. Without a completed profile you haven’t a chance of attracting other genuine members who are seeking a partner.
Completing a profile of one’s self is regarded by many as the most boring, time consuming chore you could ever be asked to perform by any website. And a large percentage of surfers will “put it off till later today or tomorrow” which in most cases means it will never be done. And in fact oftentimes they will never even return to the website.
Most researchers will agree that those who join a website community solely because its free rarely return to the site or sustain an interest longer than a few days. And it’s not because they are forgetful and don’t remember registering, because the website administrators will almost certainly send out reminders on a daily basis.
The online membership communities which includes dating sites would not exist if it...
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