Many people new to internet marketing wonder why search engine optimization, or SEO, is so important. In explaining why, this article could be very short or very long, according to how much of the topic I wish to write on, although the answer is basically a matter of common sense.
Anybody who uses search engines to find out information, which is the vast majority of internet users, uses phrases to find the information they are seeking. These phrases, to them, best describe the information they seek. Thus, if the are looking for information on what to look for when buying a second hand car they might use the term buying second hand cars, or buying used cars, or how to buy used cars and so on. Each of these terms is commonly termed a keyword, and searching for the most used keywords, or even lesser used keywords, is big business on the internet.
If you have a website, or even just one web page, dealing with that topic, you can optimize it only for one of these keywords if you want the bets results. Many people make the mistake of trying to optimize a webpage for all the keywords they can think of, totally ignorant of the fact that if they have 20 keywords then they...
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