I want to share with you the question that turned the LIGHTS on for me as far as Search Engine Optimization is concerned.
Ready?
OK. Now before I share the question with you, I want to make sure you understand that I am not AGAINST the Search Engines. I have leaned that being against stuff is not very effective. Anti War simply promotes the idea of WAR….you have to be pro PEACE. You’ll soon come to recognize I am all about building a better internet.
SEARCH today is very barbaric, ambiguous and arbitrary. I am not the only one who thinks this way. A few years ago, Mr. Bill Gates stated that “Search is pathetic. It really does not exist!” Makes you wonder whether he was saying that because Google was kicking his butt. Or did he know something that you should know?
OK…here is the question that turned the lights on for me…
“Why is it that the Search Engines DO NOT have an ongoing workable definition of QUALITY?”
I have wrestled with that question for years.
Ebay has a workable definition of quality. You can easily see the feedback rating of every ebay member and it clearly defines the...