There are a lot of different opinions on search engine optimization SEO. Some suggest that search engine optimization is the be-all and end-all of web marketing. Others will tell you that most people who consider themselves to be SEO gurus aren’t out to help you, they are only there because they see an opportunity to make money.
The truth, however, lies somewhere in the middle. Yes, there are unscrupulous marketers who set out to make a profit by telling you everything you need to know about search engine optimization. It’s also true that, if the search engines don’t find your site, prospective customers probably won’t either.
After all, it’s the search engines that help to draw notice to your website. When a prospective customer searches for a topic, the search engines will in a fraction of a second sort through all of their indexed pages to find those that are most relevant. The most relevant sites will be listed first, based on a ranking of search matches.
Most people who search tend to rely on those pages that come in at the top of the list. If, after scanning through the first listings on the page, they don’t see...