If you miss the mark, search engine optimization can cost you both a lot of time and money, without getting you the results. However if you do it right, SEO WILL improve your internet business.
What IS the goal of search engine optimization?
The goal of search engine optimization is to bring new customers to your web site. SEO is about being found by the right people. It’s about matching a prospect with the right offer. It is as simple as that.
What is NOT the goal of search engine optimization?
SEO is NOT about getting listed for every possible keyword. This is the biggest mistake that is made by webmasters and web designers. Most people try to get as many high search engine rankings as possible, AND for as many keywords as possible. That is not only a lot of work, it is also a complete waste of time.
It is not important that your web site is listed for a lot of keywords. It is important that your web site is listed for the right keywords, and that your web site then turns visitors into buyers. Without achieving this you will not be successful.
How can YOU improve your search engine optimization results?
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