Most interior designers have one very sound advice: de-clutter. Throw away what you do not need and organize. As a rule of thumb, if you have not used something because you have not seen it, then you dont need it. If you have done this, then you already know the basic elements of a good design.
Even Oprah has the same theory that she lives by. De-clutter your life and youll have success. One of her episodes even showed her team going from house to house to help families de-clutter their lives.
In the same way, marketing materials using commercial printing methods should be designed to make business easier for your customers. The overall appearance of your marketing material spells the difference as to whether people will take interest in your products and services. And if you have not noticed, well-designed, commercially printed materials outperform poorly made ones.
Well-designed materials have better chances of achieving its objective; that is, to catch someones attention in five seconds or less. Try handing somebody a poorly-formatted, poorly-designed flyer, postcards or business cards even, and you run the risk of losing themforever.
So how do...