Why Most Newsletters Don’t Work – part two: For Effective Newsletter Content, Get Real
Client newsletters do generate results. Yet, many business people who issue a newsletter find it frustrating to generate the results they want. This is why most newsletters are cancelled after a few issues. Many eventually conclude that newsletters just dont work. Those not willing to give up on their newsletter need to get real about newsletter content.
what newsletters do
A good newsletter might never cause a spike in sales. However, if you watch other indicators over time such as business per client, referrals from newsletter readers, and client retention you would see how a newsletter performs as an investment in client relations. Newsletters shape market perception. Good newsletters help to build and maintain hundreds of business relationships with meaningful engagement.
What to say?
For many, a newsletter is demanding and time-consuming especially when content that the issuer wants to communicate elicits difficult-to-measure results.
Some report news to readers already swamped with news. Some offer persuasive...
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