There are affiliate marketers out there why rely mostly on ppc ads, and do well with their efforts. Then there are the affiliates who sink hundreds or thousands of dollars into PPC ads and get very little in return. What is the difference here? The ones who do well are testing their ads. The majority of the people using ppc ads are not testing them at all, and thus are losing money. This leads to them leaving the ppc game after deciding that it just doesnt work. Ppc certainly can work, you just have to know how to conduct the right tests to make it work.
Test your keywords. When choosing your keywords you likely thought very carefully about each one and what business it might bring you. But if the keywords arent working, yank em. They can be replaced with other words in order to make more effective and less expensive advertising. Even if your advertising is working to bring in business, it is still ineffective if it costs more than it is bringing in. Choose words that arent too competitive to cost more than they bring in, but that are still popular. Then test those words periodically to see which ones are performing.
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